WESTON, Wis. – July 30, 2015 – WearMax.com, maker of the WearMax Scratch Concealer for the repair of scratches on hardwood floors, reported today that it experienced a 10X increase in sales during the recent Amazon Prime Day event. WearMax Scratch Concealer is the first-ever solution to erase white line scratches that occur in hardwood without requirement the replacement or re-finishing of the flooring.
“We had strong uptake with this product before Prime Day, but we were just blown away by the response – Ten times the sales volume came from the event,” said Tryggvi Magnusson, CEO of From The Forest, which manufactures WearMax. “These results endorse our value proposition: No matter how careful you are with hardwood flooring, there will be scratches.”
Over 60 Million American homes have hardwood flooring. All of them have scratches. Most hardwood scratch remedies are topical applications that simply wash away after the first cleaning. WearMax Scratch Concealer actually cures and bonds with the flooring finish permanently when exposed to the ambient light. WearMax utilizes a proprietary blend of advanced, water resistant, ambient light-cured ingredients to conceal scratches on hardwood flooring.
Prime Day was Amazon’s global shopping event that took place on July 15, 2015. The event offered more deals than “Black Friday,” exclusively for Amazon Prime members.